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This is certainly one of the most “classroom ready” introductory texts I have come across and is unquestionably a “must-have” for introductory undergraduate and postgraduate tourism courses.’Ĭhris Cooper is an experienced author and Professor of the Business School at Oxford Brookes University, UK.Ĭover image © Australian Scenics / Getty Images The inclusion of “classic papers” which synthesise the seminal work in the field are wonderfully positioned alongside the latest research in the field and international case studies which are both contemporary and engaging.

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‘Chris Cooper’s second edition of the Essentials of Tourism covers all of the “essentials” a reader new to the study of tourism could possibly need plus so much more. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns. The book includes many new case studies from every continent around the world, including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global perspective on how tourism theory can be applied in an international context. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading not only for grasping the key issues, but also for applying them to real-world problems faced by professionals in the tourism industry. How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? How has the rise of social media impacted upon tourism market research? And just how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper.

The academic theory is strongly supported by three case studies per chapter and is accompanied by stunning colour photography and figures helping students to apply their knowledge to real tourism situations.

Each chapter identifies an important classic paper which has acted as a milestone in tourism thinking.

Comprehensive coverage of the essential elements of tourism, including the social and environmental consequences of tourism, events, transport, accommodation and special interest tourism.

Fully updated content throughout, including sustainable tourism, marketing, industry sectors and how social media is impacting upon tourist behaviour.

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The Future Drivers of Tourism.Ĭross-Cutting Issues for Tourism Futures.Īssociate Professor Lisa Ruhanen, UQ Business School, The University of Queensland, Australia Putting it all Together: Tourism Product Markets. Market Planning in Tourism and Hospitality.

Marketing Approaches for Tourism Organisations. Models of Consumer Behaviour in Tourism.Īn Evaluation of Consumer Behaviour Models in Tourism.ĭeterminants of Demand for Tourism.Įvolution of Marketing Approaches. The Tourist Consumer Decision Making Process. PART 4 Tourism Demand and Marketing Essentials. Government Tourism Organisations.Ĭontemporary Approaches to Integrated Tourism Governance. Managing Transport Systems: The Public Sector. Managing Transport Systems: Transport Costs and Pricing. Integration in the Distribution Channel.Įlements of a Transport System. PART 3 Tourism Sector Essentials.Ĭharacteristics of Visitor Attractions.Ĭlassifying Visitor Attractions. The Role of Government in Implementing Sustainable Tourism.Ĭontemporary Tools of Sustainable Tourism. Processes of Cultural Change.īackground to Sustainability. The Consequences of Tourism for the Host Community.

The Developing Relationship Between Tourism and the Environment.Ĭonsequences of Tourism for the Environment.Įnvironmental Impact Assessment and Auditing. The Demand Side of Tourism: Measurement Issues. The Supply Side of Tourism: Definitions and Characteristics. PART 2 Destination Essentials.Ĭommon Features of Tourist Destinations.Ĭomponents of the Destination Amalgam. Spatial Interaction Between the Components of the Tourism System: Tourist Flows.

PART 1 Tourism Essentials: An Introduction.